Where did the name “Kush Groove” come from?
The Kush Groove brand is a namesake of the movie “Krush Groove”, released in 1985 as a biopic telling the story of the rise of Def Jam records and hip hop and as an emerging mainstream genre. We changed the word “Krush” to the word “Kush” to represent the 420 subculture that’s emerging in today’s culture.
What style of clothing would Kush Groove be considered?
Kush Groove Clothing can be classified as urban, lifestyle streetwear.
What is Kush Groove about?
Kush Groove is the peaceful celebration of 420 culture that encompasses music, arts, food, comedy and entertainment.
What motivated you to start a clothing line?
The motivation for starting the clothing came from an impulse to create a product that we, as a team of co-founders, felt resonated with a large demographic of folks that embrace 420 culture.
What makes you different from every other clothing line?
We differentiate ourselves as a streetwear brand that designs, fresh and innovate clothes that caters to the urban stoner. We produce high quality products inspired by the celebration of the 420 friendly movement.
Who are the artists behind the designs?
The artists behind the brand goes by the name Deme Cinco or Deme 5.
Where do you get inspiration for the designs? What/who are your influences?
Our inspiration for the designs comes from a deep love and appreciation of the 420 counter culture. The symbols, the slang and lingo that tell the story of 420 culture is what inspires our design. Our main influence is the graffitti culture that grew out of the streets in the early 80′s.
Have you considered collaborating with other clothing lines?
We have considered collaborating with other brands in the near future.
Are there any other plans for Kush Groove that do not include clothing?
We are launching a line of original artwork this fall that will include Kush Groove branded prints, phone and computer accessories and other original pieces.
Where do you see your brand in 10 years?
We see our brand as a lifestyle expression brand that transcends clothing and apparel. We envision the Kush Groove brand having great potential existing across many product lines that resonate with the celebration of 420 culture. Some of these products include glassware, sneakers, posters, artwork, accessories, jewelry and more.
Where can people purchase merchandise? Will it be available in physical stores?
Our products can be found at www.kushgroove.com. If you’re in the Boston, MA area, you can find it at Kulturez in Harvard Sq. Cambridge and Got Sole in Groove Hall, Dorchester.